Be Found Where Your Buyers
Actually Look.

Search now means Google and answer engines. We optimize for both: technical SEO, content built on real buyer questions, and AEO that positions your expertise where AI tools look for answers.

SEO and AI engine optimization services helping businesses get found by prospects - Directing Design

We Get How Challenging It Can Be to Be Found

Our SEO + AI Engine Optimization services put you where your prospects are looking, today and in the AI-driven future.

  • Not ranking for the right keywords – Showing up for generic searches that don’t bring qualified leads.
  • Declining organic traffic – Competitors are outranking you, and you’re missing out on high-intent clicks.
  • Unprepared for AI-driven search – Your content isn’t structured for AI tools like ChatGPT, Perplexity, or Gemini.

The Value We Provide

We combine proven SEO strategies with AEO (AI Engine Optimization) to ensure you’re found in both traditional search and AI-generated answers. That means:

Local & Industry Keyword Targeting icon - Directing Design

Local & Industry Keyword Targeting

To attract qualified prospects in your service area.

Technical SEO icon - Directing Design

Technical SEO

To improve speed, indexing, and search engine trust.

Content Optimization icon - Directing Design

Content Optimization

That positions you as the local authority.

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AI-Ready Structured Data

So your business is recommended by emerging AI search platforms.

Some of Our Work

  • COHBA Parade of Homes event website homepage featuring builder showcases and dates - Directing Design

    COHBA Parade of Homes

    Delivered a full-featured event site with interactive maps, builder showcases, and sponsor promotions — generating $400K+ in revenue in two events.

    COHBA Parade of Homes

    Delivered a full-featured event site with interactive maps, builder showcases, and sponsor promotions — generating $400K+ in revenue in two events.

  • Vizavance website homepage

    Vizavance

    Services Provided: SEO, Ad Management, Social Media Management, Reporting, and Monthly Consulting

    As a non-profit dedicated to children's vision health, Vizavance required maximum impact from limited outreach budgets, struggle-free community engagement, and clear accountability for stakeholders and… Read more

    Vizavance

    Services Provided: SEO, Ad Management, Social Media Management, Reporting, and Monthly Consulting

    As a non-profit dedicated to children’s vision health, Vizavance required maximum impact from limited outreach budgets, struggle-free community engagement, and clear accountability for stakeholders and grantors. We removed the barriers of low digital outreach through rigorous Google Ad Grants and paid ad management, audience-first social media storytelling, and local SEO to connect schools and parents with vision screenings. Paired with straightforward reporting and strategic monthly consulting, we ensured their mission reached more communities while quantifying every marketing milestone.

  • Versalift website homepage

    Versalift

    Services Provided: Website Support, Reporting, and Customer Systems Development

    As an industry leader in aerial lifts, Versalift required robust, enterprise-grade digital systems capable of handling complex customer inquiries, technical documentation, and customer support workflows.… Read more

    Versalift

    Services Provided: Website Support, Reporting, and Customer Systems Development

    As an industry leader in aerial lifts, Versalift required robust, enterprise-grade digital systems capable of handling complex customer inquiries, technical documentation, and customer support workflows. Disconnected customer interfaces and lack of centralized performance analytics created internal operational bottlenecks. We developed custom customer systems tailored to streamline user journeys, provided continuous website infrastructure support, and instituted comprehensive reporting dashboards that give leadership clear visibility into customer engagement and technical health.

  • Skylar Construction website homepage

    Skylar Construction

    Services Provided: Website Development, Reputation Management, and Digital Marketing

    In commercial and residential construction, prospective clients heavily evaluate credibility, past project portfolios, and online reviews before initiating contact. Skylar Construction was held back by… Read more

    Skylar Construction

    Services Provided: Website Development, Reputation Management, and Digital Marketing

    In commercial and residential construction, prospective clients heavily evaluate credibility, past project portfolios, and online reviews before initiating contact. Skylar Construction was held back by a static site architecture and an underutilized review footprint that failed to showcase their true operational quality. We solved this with a complete website redesign tailored to showcase project galleries, an automated reputation management framework to capture five-star client sentiment, and targeted multi-channel digital campaigns that elevated their regional market authority.

What Our Clients Say

“We went from invisible online to ranking #1 for our top service searches. Directing Design made it happen.”

  • Owner, Jeans Plumbing

“Our SEO and AEO results speak for themselves — more traffic, more leads, more booked jobs.”

  • Marketing Director, Versalift Home

Free SEO & AEO Audit

We’ll review your rankings, site health, and AI readiness, then give you a clear roadmap to outperform your competition.

Our SEO / AEO Services Include

  • Local keyword research & targeting
  • Technical SEO fixes & speed optimization
  • On-page SEO & content strategy
  • AI Engine Optimization (AEO) for AI search tools
  • Schema & structured data implementation
  • Google Business Profile optimization
  • Ongoing performance tracking & reporting

FAQs About SEO / AEO

SEO helps you rank in traditional search engines like Google and Bing. AEO prepares your content and business data so AI tools (like ChatGPT) recommend you when people ask for services you offer.
Most clients start seeing movement in 60–90 days, with significant gains at the 6-month mark.
Yes — we handle blog posts, service pages, and other SEO-optimized content creation.
Absolutely. We provide monthly reporting on rankings, traffic, and conversions.