Ads Work When the System
Behind Them Does.

We build targeted campaigns that deliver measurable ROI and qualified leads, connected to
follow-up that responds in minutes, because a lead nobody answers is just spend.

ROI performance dashboard displaying analytics metrics and user engagement data - Directing Design

We Get How Challenging Paid Ads Can Be

Our paid ad campaigns are engineered for ROI — every click, impression, and call is optimized to get you more booked jobs or event registrations.

  • Low-quality leads – Spending money on clicks that never convert into paying customers or event attendees.
  • No clear ROI – Running ads without knowing which ones are profitable.
  • Poor targeting – Ads aren’t reaching the right people at the right time.

The Value We Provide

We specialize in paid ad campaigns for the home building industry and association events. That means:

Precise Audience Targeting icon - Directing Design

Precise Audience Targeting

To reach homeowners, builders, contractors, or association members.

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Conversion-Focused Campaigns

That track every click, form fill, and phone call.

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Ongoing Optimization

To continually lower your cost-per-lead.

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Multi-Platform Reach

Google, Meta (Facebook & Instagram), YouTube, and more.

Some of Our Work

  • Toby Keith Foundation website homepage

    Toby Keith Foundation

    Services Provided: Website Support

    Non-profit foundations supporting critical initiatives—such as OK Kids Korral—cannot afford site outages, broken donation pathways, or slow-loading event registration pages during major fundraising drives. The… Read more

  • Johnston Builders website homepage showcasing residential and commercial construction projects - Directing Design

    Johnston Builders

    Services Provided: Website Design and Development

    A beautiful website to showcase building and construction projects in both residential and commercial sectors.

  • First Water Contracting website homepage

    First Water Contracting

    Services Provided: SEO and Website Support

    First Water Contracting was losing valuable regional market share due to poor organic rankings for key contracting services and a website that suffered from slow… Read more

  • Randolph Design Build website homepage featuring custom residential architectural projects and service offerings - Directing Design

    Randolph Design Build

    Services Provided: Website Content, Blogging, and SEO

    Added project photos, regular posts, and targeted service descriptions , boosting call volume by 40%

What Our Clients Say

“Our ads now bring in leads we can actually close. Before Directing Design, we were just guessing — now it’s a science.”

  • Owner, Randolph Design Build

“We sold more parade sponsorships and tickets than ever thanks to the paid ad campaigns.”

  • Executive Officer, COHBA

Free Ad Account Audit

We’ll review your current ad campaigns, pinpoint wasted spend, and give you a clear action plan to improve ROI.

Our Paid Ad Services Include

  • Google Search, Display & Maps ads
  • Meta (Facebook/Instagram) lead ads
  • Retargeting campaigns for past visitors
  • Conversion tracking setup & reporting
  • Budget allocation & bid optimization
  • Landing page creation for higher conversion
  • Seasonal/event-specific campaign strategy
  • Transparent monthly performance reports

FAQs About Paid Ads

Google Search, Display, and Maps; Meta (Facebook & Instagram); YouTube; and other targeted ad networks.
Paid ads can start generating leads within days, but optimal ROI comes after 30–60 days of optimization.
Yes — we handle ad creative, copywriting, targeting, and performance tracking.
Absolutely. We run campaigns for home shows, parades, sponsorship sales, and contractor service bookings.