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Digital Marketing and AI for Builders, Contractors and Home Builder Associations

We help the home builder, remodeler and contractor community grow, scale and become more efficient. Want to learn how we do it?
Schedule a Quick Chat

You're Not Just Building Homes.
You're Building a Business.

Most Builders Associations and contractors struggle with outdated marketing, just word of mouth, poor CRM systems, or digital agencies that just don’t get the building industry. Directing Design helps this community with digital marketing solutions.

  • We’ve worked with home builders associations generating $400,000+ in revenue from just two home parade shows.
  • We modernize outdated tech systems and get more out of home builders association membership.
  • We help trades contractors consistently generate leads, automate sales, and scale.

Home Builders Association →

You’re tired of low member engagement and old systems. You want growth, better events, and tools your members will actually use.
  • Increase membership & engagement
  • Run profitable home parade shows
  • Sell sponsorships & ad space and promote
  • Upgrade outdated tech platforms
Home Parade Show System

Builder or Remodeler →

You’re great at what you do — but you need more leads, faster follow-up, and a reputation that wins jobs. We help you stand out and stay booked.

  • Generate leads with SEO & ads
  • Build trust with reviews & video
  • Automate follow-up with AI
  • Partner with HBAs for max exposure
Win More Projects

Trade Contractor →

You’re the roofer, HVAC tech, painter, or electrician who’s ready to scale. You need your phone ringing with real customers — not tire-kickers.

  • Get found on Google & Maps
  • Build a 5-star online reputation
  • Capture & respond to leads faster
  • Grow your referral network
Build Lead Flow

Whether you’re an association executive trying to grow membership or a contractor trying to get more jobs, we combine proven strategy, custom-built systems, and
AI-powered tools to deliver real growth.

About Our Company

Directing Design was founded by Michael Hutchinson, a creative who got his start working inside a Home Builders Association, right at the heart of the industry.

What began as helping builders with websites, flyers, and home show promotions turned into a full-service agency built for the people who build homes.

We’re here to help builders, contractors, and associations grow, scale, and lead their markets with real strategy, real systems, and real results.

Learn Our Story
Michael Hutchinson
Founder, Directing Design

We’re Different, We Build Your Business Too

Directing Design, Inc. Was founded by Michael Hutchinson, a creative who got his start working inside a Home Builders Association, right at the heart of the industry.

Most marketing agencies don’t get you or your business. They overcomplicate. They overcharge. And they don’t know the difference between a joist and a jamb.

We know what it’s like to build a business from the ground up. We know what it takes to stay busy in the off-season. We know you don’t want fluff—you want more qualified jobs.
Let's Build Your Business
Michael Hutchinson
Founder, Directing Design

How We Guarantee Performance

Every business leader either has a vision or a dream or needs help finding one. When that vision is clear, we identify the obstacles in the way and build the strategies to overcome them. When it’s not, we bring clarity, focus, and a plan to move forward.

Meet You Where You Are

Tell us what’s working, what’s not, and where you want to go. We clearly define the issues standing in your way.

Create a Custom Strategy

We tailor our marketing services and your budget to achieve your goals and solve your problems with zero fluff.

Provide Experienced Players

We implement, optimize, and scale your momentum month after month with an industry experienced team.

We’re So Confident in What We Do, We’ll Pay for 1 Year of Membership in your local Home Builders Association

Want to know how we do it?

Schedule a Quick Chat

Real Systems. Real Value.

Whether it’s launching a Home Show System that earns 6-figures in sales or turning a contractor’s website into a 24/7 storefront, our programs deliver.

  • A Website That is A Showcase
  • Better Local Reputation
  • AI and Automation to Help Scale
  • Increased Lead Flow
  • Increased Sales

Let’s Build Sales & Marketing Momentum Together

Ready to grow your membership, get more jobs, or finally fix your CRM to scale? Let’s solve your biggest marketing challenge.

Book a Strategy Session Today

Our Services

From brand identity to digital experiences, we offer comprehensive design solutions that drive results.

Brand Identity

Creating memorable brand experiences that resonate with your audience.

Web Design

Modern, responsive websites that convert visitors into customers.

Digital Marketing

Strategic campaigns that amplify your brand and drive growth.

View All Services

Top Questions We Get Asked - FAQs

We’re not a generalist agency trying to figure out your industry — we’re specialists who’ve built solutions with Builders Associations, home builders, and trade contractors. Our marketing programs, tech systems, and home show platforms are purpose-built for the building industry. That means faster implementation, fewer headaches, and better results. We don’t just deliver websites and ads — we deliver momentum that grows your business.
Because you’re part of the same ecosystem. When associations grow, their members benefit — and when members succeed, the association thrives. We strengthen both by offering solutions that work in harmony: member growth for associations, lead generation and automation for contractors, and tech that connects it all. It’s a win-win strategy that amplifies impact across your entire community.
We’ve worked alongside associations generating over $400,000 in revenue per home show, and contractors who’ve tripled their monthly leads with our systems. Our founder has decades of experience building businesses and platforms in the home builder community. But don’t just take our word for it — our client case studies, testimonials, and live demo of our home parade show system will show exactly what we deliver.
Digital marketing done right helps you get more leads, book more jobs, and build a trusted brand in your region. We help you show up on Google, run ads that work, automate your lead follow-up, and make your online reputation your #1 sales tool. While you focus on building homes, we build a system that brings clients to your door.
We help trades pros like roofers, HVAC techs, electricians, and painters stand out online and stay booked. Our marketing systems put you on the map (literally), build a 5-star online presence, and connect you to homeowners and builders who are ready to hire. We also set up automation so you follow up with leads instantly — even when you’re on the job.
We help Builders Associations grow membership, increase engagement, and run high-revenue programs like Home Shows, Parades of Homes, and sponsorship campaigns. We modernize your technology with member portals, CRM systems, and marketing automation — all tailored to make your staff more effective and your members more connected. In short: we help you prove and grow your value in the eyes of your community.

Ready to Transform Your Brand?

Let’s work together to create something extraordinary that drives your business forward.

Start Your Project

Trusted by Industry Leaders

EO
COHBA
"As our strategic marketing partner, Directing Design saved us thousands annually while driving thousands of qualified leads to our properties. Their new Parade system generates hundreds of thousands in revenue for our organization each year."
Jake H.
COO, Rob's Ranch
"Directing Design is our trusted strategic partner. Over a decade, they've built our partnership on trust, mutual respect, and results that consistently exceed expectations. We haven't had a professional partnership for this long with any previous vendor in this space"
Nicole M.
Owner - Master Builder, Covenant Home Builders
"As our strategic technology partner, Directing Design integrated cutting-edge solutions that significantly increased our lead generation. Their rapid support response keeps our business running smoothly."
Dianna B.
EO, Vizavance
"Our strategic partnership with Directing Design transformed our digital presence. Their monthly strategy sessions helped us achieve measurable SEO and traffic growth that drives real business results."
Denver S.
CEO, Trinitas Materials
"As our strategic growth partner, Directing Design has expertly supported our digital transformation and marketing initiatives. Their strategic guidance has been crucial to achieving our ambitious expansion goals."
Joe R.
Master Builder, Joe Roberts Homes
"Directing Design put things into perspective so we could reach key stages in our business. They helped us understand how technology was crucial to our growth - something we never would've figured out on our own."
Juliet B.
EO, The Toby Keith Foundation
"Directing Design became our strategic brand partner, helping us clarify our mission and expand our reach. Their guidance has amplified our foundation's impact significantly."
Michelle S.
Representative, CREC of Oklahoma
"Directing Design has been our strategic website partner for over 10 years. Their expertise has strengthened our ability to serve Oklahoma communities effectively."
Richard B.
Owner, Versalift USA
"Directing Design served as our strategic web partner, delivering a user-friendly, SEO-optimized site that streamlined our operations and improved our market presence."
Jake H.
COO, Rob's Ranch
"Directing Design is our trusted strategic partner. Over a decade, they've built our partnership on trust, mutual respect, and results that consistently exceed expectations. We haven't had a professional partnership for this long with any previous vendor in this space"
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