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Turn Leads Into More Booked
Jobs - Automatically

Every missed follow-up is money left on the table. By using marketing automation for home builders, your business can respond instantly, nurture every lead, and turn more prospects into paying customers. Care to have a chat to see how we do it?

Book a Call to Find Out More

We Understand the Struggle to Keep Up

Too many builders, contractors, and HBAs lose business because their follow-up is slow, inconsistent, or manual.
  • Leads falling through the cracks – You get inquiries but can’t follow up fast enough to win the job.
  • Disorganized sales process – Leads, notes, and tasks live in multiple places, and no one has the full picture.
  • No insight into ROI – You can’t tell which marketing efforts are paying off — or how to scale them.
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The Value We Provide

Our AI-powered CRM and automation solutions are built for the home building industry so you can:

Respond Instantly

To new leads with automated texts, emails, and calls.

Track Every Opportunity

From first contact to closed deal.

Automate Lead Nurturing

To keep you top-of-mind until the customer is ready.

Get Clear Reporting

So you know exactly where your sales come from.

Who We Help

Marketing Automation for Home Builders

Streamline your sales process and attract more clients with powerful marketing automation for home builders. Showcase your projects, capture leads instantly, and stay top-of-mind with personalized communication that converts prospects into loyal customers.

Marketing Automation for Builders Associations

Enhance member engagement and streamline communication with marketing automation tools built for builders associations. Simplify event promotions, manage memberships, and grow your digital presence with data-driven automation.

Marketing Automation for Trade Contractors

Connect with local clients faster and win more projects using targeted marketing automation for trade contractors. Automate follow-ups, schedule appointments, and manage your leads efficiently—all from one platform.

Examples of Our Work

Vizavance

A childrens non-profit, we provide web support with social media management and online marketing. Monthly marketing consultation keeps us on track with their mission

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official website for the "2025 Fall Parade of Homes"

Parade of Homes – Multiple HBAs

Provided customizable templates and automated listing tools for smoother event setup and improved attendee engagement.

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official website for the "2025 Fall Parade of Homes"

COHBA

Collected sponsor and attendee feedback after events, turning positive responses into promotional material for future shows.

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Randolph Design Build

Randolph Design Build

Launched a testimonial collection system, increasing website credibility and lead conversion rates.

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What Our Clients Say

“I had no idea a CRM could do this much. We went from struggling to follow up to fully automated lead management in under 60 days.”
— Remodeling Contractor, Oregon
“Now I know exactly where my leads come from and can see my ROI in real time.”
— Owner, Versalift Home

Free CRM & Automation Audit

We’ll review your current lead handling, follow-up systems, and sales process, then give you a clear roadmap to automate and optimize it.
Get My Free Audit

Our AI, CRM & Automation Services Include

  • CRM implementation & optimization
  • AI-powered lead response & nurturing
  • Automated follow-up workflows
  • Sales enablement tracking & reporting
  • Event and membership automation for HBAs
  • Integration with websites, forms, and ad platforms
  • Appointment scheduling and reminders
  • Ongoing support & performance tuning

FAQs About AI & Automation

We can optimize your current system or recommend and set up a new one if it’s a better fit.
Many clients see their first automations live within 30 days, with full rollout in 60–90 days.
No, AI is here to assist, not replace. It handles repetitive tasks so your team can focus on closing deals.
Yes, we connect your CRM to your website, landing pages, and ad campaigns so every lead flows into one system.

Trusted by Industry Leaders

EO
COHBA
"As our strategic marketing partner, Directing Design saved us thousands annually while driving thousands of qualified leads to our properties. Their new Parade system generates hundreds of thousands in revenue for our organization each year."
Jake H.
COO, Rob's Ranch
"Directing Design is our trusted strategic partner. Over a decade, they've built our partnership on trust, mutual respect, and results that consistently exceed expectations. We haven't had a professional partnership for this long with any previous vendor in this space"
Nicole M.
Owner - Master Builder, Covenant Home Builders
"As our strategic technology partner, Directing Design integrated cutting-edge solutions that significantly increased our lead generation. Their rapid support response keeps our business running smoothly."
Dianna B.
EO, Vizavance
"Our strategic partnership with Directing Design transformed our digital presence. Their monthly strategy sessions helped us achieve measurable SEO and traffic growth that drives real business results."
Denver S.
CEO, Trinitas Materials
"As our strategic growth partner, Directing Design has expertly supported our digital transformation and marketing initiatives. Their strategic guidance has been crucial to achieving our ambitious expansion goals."
Joe R.
Master Builder, Joe Roberts Homes
"Directing Design put things into perspective so we could reach key stages in our business. They helped us understand how technology was crucial to our growth - something we never would've figured out on our own."
Juliet B.
EO, The Toby Keith Foundation
"Directing Design became our strategic brand partner, helping us clarify our mission and expand our reach. Their guidance has amplified our foundation's impact significantly."
Michelle S.
Representative, CREC of Oklahoma
"Directing Design has been our strategic website partner for over 10 years. Their expertise has strengthened our ability to serve Oklahoma communities effectively."
Richard B.
Owner, Versalift USA
"Directing Design served as our strategic web partner, delivering a user-friendly, SEO-optimized site that streamlined our operations and improved our market presence."
Jake H.
COO, Rob's Ranch
"Directing Design is our trusted strategic partner. Over a decade, they've built our partnership on trust, mutual respect, and results that consistently exceed expectations. We haven't had a professional partnership for this long with any previous vendor in this space"
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