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Stop Wasting Money on Ads
That Don’t Convert

Too many builders, contractors, and HBAs are running ads that burn through the budget without bringing real leads. Care to have a chat to see how we make every advertising dollar count?
Book a Call to Find Out More

We Get How Challenging Paid Ads Can Be

Our paid ad campaigns are engineered for ROI — every click, impression, and call is optimized to get you more booked jobs or event registrations.
  • Low-quality leads – Spending money on clicks that never convert into paying customers or event attendees.
  • No clear ROI – Running ads without knowing which ones are profitable.
  • Poor targeting – Ads aren’t reaching the right people at the right time.

The Value We Provide

We specialize in paid ad campaigns for the home building industry and association events. That means:

Precise Audience Targeting

To reach homeowners, builders, contractors, or association members.

Conversion-Focused Campaigns

That track every click, form fill, and phone call.

Ongoing Optimization

To continually lower your cost-per-lead.

Multi-Platform Reach

Google, Meta (Facebook & Instagram), YouTube, and more.

Some of Our Work

official website for the "2025 Fall Parade of Homes"

COHBA Parade of Homes

Delivered a full-featured event site with interactive maps, builder showcases, and sponsor promotions — generating $400K+ in revenue in two events.

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Caliber Completions

Website updates and support. As a trusted partner we advise in everything web and branding. Keeping them online and secure.

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Beachy Construction

Beachy Construction

We built a robust lead system, consistent content, and a way to track and understand data for ROI. BCI-Butler is on a great path.

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Trinitas Materials LLC website homepage

Trinitas Materials

Delivered a modern website to complement their construction website for First Water Contracting.

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What Our Clients Say

“Our ads now bring in leads we can actually close. Before Directing Design, we were just guessing — now it’s a science.”
— Owner, Randolph Design Build
“We sold more parade sponsorships and tickets than ever thanks to the paid ad campaigns.”
— Executive Officer, COHBA

Free Ad Account Audit

We’ll review your current ad campaigns, pinpoint wasted spend, and give you a clear action plan to improve ROI.
Get My Free Audit

Our Paid Ad Services Include

  • Google Search, Display & Maps ads
  • Meta (Facebook/Instagram) lead ads
  • Retargeting campaigns for past visitors
  • Conversion tracking setup & reporting
  • Budget allocation & bid optimization
  • Landing page creation for higher conversion
  • Seasonal/event-specific campaign strategy
  • Transparent monthly performance reports

FAQs About Paid Ads

Google Search, Display, and Maps; Meta (Facebook & Instagram); YouTube; and other targeted ad networks.
Paid ads can start generating leads within days, but optimal ROI comes after 30–60 days of optimization.
Yes — we handle ad creative, copywriting, targeting, and performance tracking.
Absolutely. We run campaigns for home shows, parades, sponsorship sales, and contractor service bookings.

Trusted by Industry Leaders

EO
COHBA
"As our strategic marketing partner, Directing Design saved us thousands annually while driving thousands of qualified leads to our properties. Their new Parade system generates hundreds of thousands in revenue for our organization each year."
Jake H.
COO, Rob's Ranch
"Directing Design is our trusted strategic partner. Over a decade, they've built our partnership on trust, mutual respect, and results that consistently exceed expectations. We haven't had a professional partnership for this long with any previous vendor in this space"
Nicole M.
Owner - Master Builder, Covenant Home Builders
"As our strategic technology partner, Directing Design integrated cutting-edge solutions that significantly increased our lead generation. Their rapid support response keeps our business running smoothly."
Dianna B.
EO, Vizavance
"Our strategic partnership with Directing Design transformed our digital presence. Their monthly strategy sessions helped us achieve measurable SEO and traffic growth that drives real business results."
Denver S.
CEO, Trinitas Materials
"As our strategic growth partner, Directing Design has expertly supported our digital transformation and marketing initiatives. Their strategic guidance has been crucial to achieving our ambitious expansion goals."
Joe R.
Master Builder, Joe Roberts Homes
"Directing Design put things into perspective so we could reach key stages in our business. They helped us understand how technology was crucial to our growth - something we never would've figured out on our own."
Juliet B.
EO, The Toby Keith Foundation
"Directing Design became our strategic brand partner, helping us clarify our mission and expand our reach. Their guidance has amplified our foundation's impact significantly."
Michelle S.
Representative, CREC of Oklahoma
"Directing Design has been our strategic website partner for over 10 years. Their expertise has strengthened our ability to serve Oklahoma communities effectively."
Richard B.
Owner, Versalift USA
"Directing Design served as our strategic web partner, delivering a user-friendly, SEO-optimized site that streamlined our operations and improved our market presence."
Jake H.
COO, Rob's Ranch
"Directing Design is our trusted strategic partner. Over a decade, they've built our partnership on trust, mutual respect, and results that consistently exceed expectations. We haven't had a professional partnership for this long with any previous vendor in this space"
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