Conversations with leaders who are growing organizations the right way. Builders, executives, association directors, and nonprofit founders on strategy, technology, and the decisions that shaped their growth.

Executive leaders in conversation discussing clarity and alignment in business - Directing Design

Why This Series Exists

We believe clarity is the rarest asset in business, and that it spreads through honest conversation. Every episode digs into how a real leader found alignment: what they changed, what they stopped doing, and what they wish they had known sooner. No scripts, no pitches.

Michael Hutchinson (“Hutch”)

Managing Partner, Directing Design

Practical ways to quiet mental chatter and stop overthinking, so you can lead with a clearer head and less stress.

Tony Lael

Business Systems & Growth

Repeatable systems for CRM, lead follow-up, and AI automation let a business scale without losing the personal touch.

Johnny Rhodes

Schmidt & Rhodes Construction

The business owner cannot remain the business forever. Scaling from $1M to $50M+ took leadership, systems, and the right people without sacrificing craftsmanship.

Ethan

Exponent Homes

Affordable housing is not just a cost problem: the decisions builders make behind the scenes on real job sites and real margins are what make or break a business.


Keep your Name, Address, Phone number exactly the same as your Google Business Profile listing.

Know a Leader We Should Talk To?

We are always looking for leaders with a story worth hearing, in construction, manufacturing, nonprofits, or associations. Nominate yourself or someone you respect.