Make Home Events Simple — and Profitable

Your Parade of Homes, model home tour, or community showcase should be a signature event that drives new buyers, boosts builder visibility, and engages your community. Our Home Parade System makes it simple to plan, promote, and run unforgettable events — without the stress or tech headaches.

Team collaborating at desks in a modern office

We Understand the Challenges of Home Event Planning

Too many HBAs and builders rely on outdated tools or manual processes that limit their event’s success.

  • Outdated or incomplete event websites – Clunky platforms hurt your ability to showcase homes and sponsors effectively.
  • Time-consuming event setup – Manually creating listings, maps, and promotions drains staff time.
  • Missed engagement opportunities – Without interactive tools, you lose chances to connect with attendees before, during, and after the event.

What Our Home Parade Show Systems Provide That Others’ Don’t

We combine industry-leading event website design with simple, powerful management tools so you can:

Build beautiful websites icon

Build beautiful

Mobile-friendly parade or event websites that reflect your professionalism.

Showcase homes icon

Showcase homes

With interactive floor plans, image galleries, and virtual tours.

Promote events icon

Promote events

Through integrated marketing and sponsorship tools.

Manage listings icon

Manage listings

Maps, and updates from an intuitive dashboard.

Capture and follow up icon

Capture and follow up

With attendee leads automatically.

Some of Our Work

  • COHBA Parade of Homes event website homepage featuring builder showcases and dates - Directing Design

    COHBA Parade of Homes

    Delivered a full-featured event site with interactive maps, builder showcases, and sponsor promotions — generating $400K+ in revenue in two events.

    COHBA Parade of Homes

    Delivered a full-featured event site with interactive maps, builder showcases, and sponsor promotions — generating $400K+ in revenue in two events.

What Our Clients Say

“Directing Design helped us modernize our home show and generate hundreds of thousands in revenue — without the tech headaches.”

  • Executive Officer, COHBA

“Our parade has never been more organized, better promoted, or more profitable.”

  • Home Builders Association Client

Free Home Parade Planning Call

We’ll review your current parade or home show process, identify untapped revenue opportunities, and show you how to make your event a community highlight.

Our Home Parade System Services Include

  • Parade & home show website creation
  • Interactive maps with builder, sponsor & home listings
  • Home showcase pages with floor plans, galleries & virtual tours
  • Sponsorship & ad sales materials
  • Branded event templates
  • Marketing integration for ticket sales & attendance
  • Easy-to-use event management dashboard
  • CRM integration for lead capture & follow-up

FAQs

Home Parade Systems & Promotion

Primarily, yes, but we also work directly with builders running private home events.

Yes, we’ll handle the transition and preserve your content while upgrading functionality.

Absolutely. Our platform supports both in-person and online showcases.

Yes, we run paid ads, email marketing, and social media campaigns to boost attendance and sponsorships.

5.0

“As our strategic marketing partner, Directing Design saved us thousands annually while driving thousands of qualified leads to our properties. Their new Parade system generates hundreds of thousands in revenue for our organization each year.”

EOCohba
5.0

“Directing Design is our trusted strategic partner. Over a decade, they’ve built our partnership on trust, mutual respect, and results that consistently exceed expectations. We haven’t had a professional partnership for this long with any previous vendor in this space”

Jake H.COO, Rob's Ranch
5.0

“As our strategic technology partner, Directing Design integrated cutting-edge solutions that significantly increased our lead generation. Their rapid support response keeps our business running smoothly.”

Nicole M.Owner - Master Builder, Covenant Home Builders
5.0

“Our strategic partnership with Directing Design transformed our digital presence. Their monthly strategy sessions helped us achieve measurable SEO and traffic growth that drives real business results.”

Dianna B.EO, Vizavance
5.0

“As our strategic growth partner, Directing Design has expertly supported our digital transformation and marketing initiatives. Their strategic guidance has been crucial to achieving our ambitious expansion goals.”

Denver S.CEO, Trinitas Materials
5.0

“Directing Design has been our strategic website partner for over 10 years. Their expertise has strengthened our ability to serve Oklahoma communities effectively.”

Michelle S.Representative, CREC of Oklahoma
5.0

“Directing Design served as our strategic web partner, delivering a user-friendly, SEO-optimized site that streamlined our operations and improved our market presence.”

Richard B.Owner, Versalift USA
5.0

“Directing Design put things into perspective so we could reach key stages in our business. They helped us understand how technology was crucial to our growth – something we never would’ve figured out on our own.”

Joe R.Master Builder, Joe Roberts Homes
5.0

“Directing Design became our strategic brand partner, helping us clarify our mission and expand our reach. Their guidance has amplified our foundation’s impact significantly.”

Juliet B.EO, The Toby Keith Foundation