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Smarter Growth for Home
Builders Associations

Increase membership, run profitable home shows, and modernize the technology your members rely on, all with systems designed specifically for HBAs.
Let’s make your association the hub your members want to join. We’ll even pay for their first year of membership.
Book a Strategy Session

You’re Leading a Home Builders Association — Not a Tech Company.

You’re not just trying to keep your doors open, you’re trying to grow your membership, stay relevant in your region, and deliver real value to your members.

But too many Home Builders Associations are stuck with outdated systems, limited resources, and low engagement.

At Directing Design, we’ve helped associations modernize their platforms for the next generation of builders and trades contractors, upgrade communications, and generate real revenue, without overwhelming your team. We understand your world. That’s why we build solutions for it.

What We Do for Home Builders Associations

Grow Membership

We build digital campaigns and outreach tools to attract both builder and associate members — and make sure they actually engage once they join.

Increase Member Engagement

Text and email automations, member dashboards, event campaigns, and more — all designed to keep your members connected and participating.

Run Profitable Parade of Homes & Home Shows

We help you launch, market, and manage events that don’t just look good, they generate six-figure revenue streams. (Hint: You’ll love our Home Parade Show System.)

Sell Sponsorships and Ad Space, Promote

Our event marketing strategies include media kits, featured listings, digital ad sales, and print-ready promotions that attract real dollars from your business community.

Upgrade Outdated Tech Platforms

We modernize your website, integrate your CRM, automate communications, and make your internal tools work the way you always hoped they would.

Decrease Costs to Run Your Home Parade Show

We know the financial model behind traditional home parade show systems - we can save you thousands every year with our Home Parade Show System.

The Home Parade Show System

Spending too much on your current Home Parade Show system, but afraid it’s just too much work to switch out? Want to turn your Homes Parade Show into a revenue-generating machine?

We’ve built a custom platform used by associations to generate $400,000+ in just two events — combining a public-facing site, custom backend, print materials, and built-in monetization.

Learn More About Our Home Parade Show System

Schedule a Demo

How It Works

1

Understand Executive Officer Directives

We listen to what’s working, what’s not, and where you want to go. We know this role changes every few years, but the home builder association must continue to operate efficiently.
2

Create a Custom Blueprint to Grow Membership & Their Engagement

We align our services with your budget, goals, and member needs. Let’s talk about our ability to pay for 1 year of new and existing members membership dues!
3

Launch & Grow Together

We become your partner — improving engagement, how you use technology, and either grow revenue or save over time.

We worked with COHBA, an HBA in Oklahoma, to build a new Parade of Homes system, saving thousands and creating revenue year over year.

View COHBA's Case Study

What Association Leaders Say About Directing Design

“Our old parade system was clunky and expensive. Directing Design built a better one — for less — and helped us turn it into a true revenue engine.”
— Executive Officer, COHBA
“Their team actually understands associations. They didn’t try to sell us generic tools — they built systems that made sense for our members.”
— Marketing Director, Regional HBA

Frequently Asked Questions

We help you attract and retain both builder and associate members by improving your digital presence, upgrading your communication systems, and making your membership benefits more visible and valuable.
The system includes a beautiful public-facing website, a custom-coded backend for managing home entries and payments, print-ready marketing materials, and digital advertising tools. It’s built to increase revenue and streamline your event management.
Not necessarily. We can improve and integrate what you already use — or recommend better options.
Yes. We build packages, digital kits, and media-ready campaigns that help you promote sponsorship opportunities and generate more event-based revenue.
Our goal is to reduce your workload — not add to it. We handle the heavy lifting and provide ongoing support so your staff can focus on what they do best.

Want to Modernize Your Association?

Book Your Free Strategy Session Today. Let’s talk about what’s possible for your HBA.
Schedule a Call Today

Trusted by Industry Leaders

EO
COHBA
"As our strategic marketing partner, Directing Design saved us thousands annually while driving thousands of qualified leads to our properties. Their new Parade system generates hundreds of thousands in revenue for our organization each year."
Jake H.
COO, Rob's Ranch
"Directing Design is our trusted strategic partner. Over a decade, they've built our partnership on trust, mutual respect, and results that consistently exceed expectations. We haven't had a professional partnership for this long with any previous vendor in this space"
Nicole M.
Owner - Master Builder, Covenant Home Builders
"As our strategic technology partner, Directing Design integrated cutting-edge solutions that significantly increased our lead generation. Their rapid support response keeps our business running smoothly."
Dianna B.
EO, Vizavance
"Our strategic partnership with Directing Design transformed our digital presence. Their monthly strategy sessions helped us achieve measurable SEO and traffic growth that drives real business results."
Denver S.
CEO, Trinitas Materials
"As our strategic growth partner, Directing Design has expertly supported our digital transformation and marketing initiatives. Their strategic guidance has been crucial to achieving our ambitious expansion goals."
Joe R.
Master Builder, Joe Roberts Homes
"Directing Design put things into perspective so we could reach key stages in our business. They helped us understand how technology was crucial to our growth - something we never would've figured out on our own."
Juliet B.
EO, The Toby Keith Foundation
"Directing Design became our strategic brand partner, helping us clarify our mission and expand our reach. Their guidance has amplified our foundation's impact significantly."
Michelle S.
Representative, CREC of Oklahoma
"Directing Design has been our strategic website partner for over 10 years. Their expertise has strengthened our ability to serve Oklahoma communities effectively."
Richard B.
Owner, Versalift USA
"Directing Design served as our strategic web partner, delivering a user-friendly, SEO-optimized site that streamlined our operations and improved our market presence."
Jake H.
COO, Rob's Ranch
"Directing Design is our trusted strategic partner. Over a decade, they've built our partnership on trust, mutual respect, and results that consistently exceed expectations. We haven't had a professional partnership for this long with any previous vendor in this space"
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