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Directing Design, Inc. Built for the Home Building Industry

You’re a builder. A remodeler. A contractor. You problem-solve. You build things that last.

We do, too.

Our Story

Founded by Michael Hutchinson in 2009 after working as a “webmaster” for the Central Oklahoma Home Builders Association (COHBA).

Builders started asking for logos, flyers, and websites and Michael started delivering – directing design was born.
Michael started Directing Design after the 2007 market crash where he needed to find his home since COHBA had to cut costs because of a drop in membership.

It’s this scrappy start that has guided Michael and why Directing Design is always focused on Making Money, Saving Money.

Fast forward to today, Directing Design is a team of marketers, designers, and developers helping contractors and home builders grow their businesses with marketing that actually works.

We Love The People Who Live Life Without a Net

This industry raised us. It’s where we belong. We’ve served:

  • Home Builders
  • Home Remodelers
  • Roofers
  • Electricians
  • Plumbers
  • Drywallers
  • Landscapers
  • Home Builder Associations
  • Home Owners Associations
  • HVAC

We’re Different, We Build Your Business Too

Most marketing agencies don’t get you or your business. They overcomplicate. They overcharge. And they don’t know the difference between a joist and a jamb.

  • We know what it’s like to build a business from the ground up.
  • We know what it takes to stay busy in the off-season.
  • We know you don’t want fluff—you want more qualified jobs.

Meet your Executive Team

The creative minds and strategic thinkers dedicated to building your success.

Michael Hutchinson

Managing Partner

Tony Lael

Partner

Brynn Mays

Marketing Director

Ryan Hewitt

Senior Developer

David Kinsey

Sales

Our Values

These are the values that drive how we think, work, and deliver. If this sounds like how you run your crew, we’ll get along just fine.

Problem Solve

Nurture Connections

Build the Business

Expertly Directed

Help People

Let’s Build Your Business Together

Need a marketing team that gets your world? One that helps you build your business, grows your reputation, and amplifies your connection to the home building community. Let’s make your next season your best one yet.

Book a Strategy Session

Frequently Asked Questions

Because we belong here. We’ve tried working in other industries—but nothing compares to the entrepreneurial, roll-up-your-sleeves spirit of the trades and building community. Builders don’t want fluff—they want results. So do we.
We’re creative, collaborative, and focused on results. We believe in solving real business problems—not just checking boxes. We care deeply about our clients and often become extensions of their teams. We believe in building businesses, not just campaigns.
We start by understanding what’s working, what’s broken, and where you want to go. From there, we create a customized roadmap using our proven tools, team, and systems. Monthly check-ins, clear deliverables, and ongoing optimization are all part of how we keep momentum moving.
We’re not for everyone. If you’re looking for a one-off logo or a cheap website without a long-term growth plan, we’re probably not the right fit. But if you’re a serious business ready to grow—especially in the homebuilding or trades space—we’d love to talk.
Relaxed but professional. We take our work seriously, not ourselves. We communicate clearly, meet deadlines, and tell it to you straight—no jargon, no fluff, no hiding behind data. Our goal: make your life easier and your business better.

Our Journey

From humble beginnings to industry recognition, here are the key milestones in our story.

October 22
2006

Founded Directing Design, Inc. with a vision to serve the home building industry.

October 22
2012

Expanded services to include comprehensive digital marketing for builders.

October 22
2015

Launched first Parade of Homes system, revolutionizing local home shows.

October 22
2018

Reached 100+ clients across the trades and builder associations.

October 22
2022

Integrated AI and advanced automation to accelerate client growth.

Trusted by Industry Leaders

EO
COHBA
"As our strategic marketing partner, Directing Design saved us thousands annually while driving thousands of qualified leads to our properties. Their new Parade system generates hundreds of thousands in revenue for our organization each year."
Jake H.
COO, Rob's Ranch
"Directing Design is our trusted strategic partner. Over a decade, they've built our partnership on trust, mutual respect, and results that consistently exceed expectations. We haven't had a professional partnership for this long with any previous vendor in this space"
Nicole M.
Owner - Master Builder, Covenant Home Builders
"As our strategic technology partner, Directing Design integrated cutting-edge solutions that significantly increased our lead generation. Their rapid support response keeps our business running smoothly."
Dianna B.
EO, Vizavance
"Our strategic partnership with Directing Design transformed our digital presence. Their monthly strategy sessions helped us achieve measurable SEO and traffic growth that drives real business results."
Denver S.
CEO, Trinitas Materials
"As our strategic growth partner, Directing Design has expertly supported our digital transformation and marketing initiatives. Their strategic guidance has been crucial to achieving our ambitious expansion goals."
Joe R.
Master Builder, Joe Roberts Homes
"Directing Design put things into perspective so we could reach key stages in our business. They helped us understand how technology was crucial to our growth - something we never would've figured out on our own."
Juliet B.
EO, The Toby Keith Foundation
"Directing Design became our strategic brand partner, helping us clarify our mission and expand our reach. Their guidance has amplified our foundation's impact significantly."
Michelle S.
Representative, CREC of Oklahoma
"Directing Design has been our strategic website partner for over 10 years. Their expertise has strengthened our ability to serve Oklahoma communities effectively."
Richard B.
Owner, Versalift USA
"Directing Design served as our strategic web partner, delivering a user-friendly, SEO-optimized site that streamlined our operations and improved our market presence."
Jake H.
COO, Rob's Ranch
"Directing Design is our trusted strategic partner. Over a decade, they've built our partnership on trust, mutual respect, and results that consistently exceed expectations. We haven't had a professional partnership for this long with any previous vendor in this space"
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