The Most Important Aspects of Mobile Optimization

Regardless of the industry you operate in and what the size of your business is, you need a website that optimized for mobile. Over the years. there has been a paradigm shift from favoring online experiences and websites via desktop Pcs to browsing the internet via mobile devices.

Today, approximately 60% of all internet traffic comes from mobile phones and tablets. If your website isn’t positioned to cater to this audience, you could potentially be missing out on that percentage of possible conversions.

However, if you are unfamiliar with mobile traffic in general or web design and web development, mobile optimization might seem challenging to say the least. The good news is that it isn’t all that difficult at all. While there are a number of aspects that need to be kept in view while making a site mobile-friendly, here we take a look at some of the most important ones:

Factors You Need to Focus On

Videos and images on mobile- This is one thing you should ensure. The video player on your site needs to be responsive on mobile devices. Your website would also require upgraded coding and files or else the videos and images just might not load on mobile devices. You can easily check this by visiting your website via various devices to see whether images and videos load and can be viewed properly.

Easily Readable Text- All the text on your website should be easily readable without requiring visitors to zoom in to read it. This is something a responsive website would do automatically. It can detect which kind of device is being used to access the pages and will adjust to the size and scale of the screen. The content will fit in perfectly improving user experience.

Interactivity And Clickability- These are the other aspects you need to keep in view as well. Most conventional desktop sites have small interactive buttons because visitors to the site use their mouse to click and navigate. But when the pages are being viewed via mobile devices, the buttons would need to be much bigger. Customize the layout of your site so that users can use the dropdown menus in a better way.

Page Load Speed- The speed at which your site’s pages load is crucial to the overall user experience as well as your rankings on Google. Mobile devices generally have slower load functionality compared to desktops. This means even a slight delay on a conventional device can get magnified on mobile devices.

Most online users have very low attention spans and low patience levels. If they find that a site is too slow to load, they will be more apt to leave and check out the next site they can find. This increases your bounce rates and you end up losing business to your competitors.

If your site isn’t mobile compatible, it’s best to hire the services of expert web designers like the ones at Directing Design Inc. Feel free to contact us with your project details at 405.474.2555