6 Tips to Sell Your Brand
When starting a new company, there are few things as important as branding. A brand is a business’s promise to its customers and its identity to the world. People define a company by its brand. If someone starts a business, fails to properly brand it, and then markets that weak brand, the business can fall into obscurity. Marketing a new brand can be difficult, but it is essential for survival.
6 New Brand Marketing Tips
Because marketing a new brand is so critical, companies have established some tips and best practices to follow. Here are six of the best practices for branding and marketing.
- Define the brand. To properly start a new brand, a company needs to know what it wants. Owners must define their mission, service benefits and/or product features, customer base, and values associated with the brand, among other things.
- Humanize the brand. One of the best ways to create an appealing brand is to personalize it. To do this, think of it as a person, and ask yourself: what drives him/her? What kind of personality does he/she have? How do you want him/her to interact with the world? How do you want customers to react to him/her?
- Be consistent, not repetitive. It is essential that a brand always send the same message. If speed is important, keep speed important. If the logo looks a certain way and customers respond to it, don’t make a drastic change. On the other hand, repetition is boring and it is easy to get too comfortable. To market a brand successfully, a company has to find multiple ways to send the same message.
- Be distinct. Never mimic another company’s successful brand. The only way people will come to recognize and to respect a brand is if it is unique and true to itself. Be creative when marketing a brand, not derivative.
- Use one voice to communicate with customers. Remember, your brand is like a person. Companies should always use the same voice to communicate and to represent their brand. This applies to messages in images, social media, and anywhere else.
- Develop a great logo. If a brand is a person, then the logo is its face. Just like a face, a logo will be the first thing people recognize visually about a brand. Develop a logo that is catchy, unique, and reflects the brand’s personality – then put it everywhere.
For more information on brand or digital marketing email, michael@directingdesign.com
